Guides
Straight answers on growing a local or B2B business.
Practical guides on AI search, local SEO, reviews, follow-up and building growth systems your team owns — each one starts with the short answer.
8 min readHow to get your business recommended by ChatGPT and other AI assistantsHow to show up when customers ask ChatGPT, Perplexity, Gemini or Google’s AI Overviews who to hire: what AI tools look at, and the steps that help.
6 min readAEO vs. SEO: what’s the difference, and do you need both?Answer Engine Optimization (AEO) and SEO compared: what each one targets, where they overlap, and how a local or B2B business should approach both.
7 min readHow to rank in the Google map pack: a practical checklistA step-by-step checklist for ranking in Google’s local map pack: Google Business Profile setup, reviews, listings, website signals and a weekly routine.
6 min readWhat is an AI receptionist, and is it right for your business?How AI receptionists work, what they can and can’t handle, and how to decide whether one is right for your business — with a setup checklist.
6 min readSpeed to lead: how fast should you follow up with a new lead?Why response time decides which business wins the lead, how many times to follow up, and how to set up automated follow-up that still feels personal.
5 min readHow to get more Google reviews (without breaking Google’s rules)A simple system for getting more Google reviews: when to ask, how to make it easy, how to respond — and the practices Google’s policies prohibit.
6 min readMarketing agency vs. in-house vs. an incubator: which is right for your business?Three ways to build customer acquisition — hire an agency, build in-house, or an incubator that teaches you or sets it up — compared on ownership and fit.