Free templates
Missed-call text-back templates for every kind of business
A missed-call text-back is an automatic text sent to anyone whose call you couldn’t answer, so the conversation continues instead of going to a competitor. Keep it short, say who you are, and give one easy next step — reply here, book, or expect a call.
Tips before you send
- Send it within a minute of the missed call.
- Say your business name first so it isn’t mistaken for spam.
- Ask one simple question to start the conversation.
- Have a person follow up — the text buys time, it doesn’t replace the call.
Missed-call texts
Home services
Hi, this is [Business] — sorry we missed your call! We’re probably on a job. What can we help with? Reply here and we’ll get right back to you.
Urgent-job trades
Hi, [Business] here — we just missed your call. If this is urgent, reply URGENT and we’ll call you back right away. Otherwise, tell us what you need and we’ll text you shortly.
Dental / medical practice
Hi, this is [Practice] — sorry we missed your call. Reply with how we can help, or book online anytime: [Booking link]. For emergencies, please call [Emergency line].
Law firm
Hello, this is [Firm]. We’re sorry we missed your call. Please reply with a brief description of how we can help and the best time to reach you, and our intake team will call you back.
B2B / professional services
Hi, [Your name] at [Company] — sorry I missed your call. What’s the best time to reach you today? You can also grab a slot here: [Booking link]
After hours and voicemail
After-hours text
Thanks for calling [Business]! We’re closed right now, but we open at [time]. Reply with what you need and we’ll be in touch first thing — or book here: [Booking link]
Voicemail greeting
You’ve reached [Business]. We’re helping another customer right now. Leave your name, number and what you need — or hang up and we’ll text you in a minute so you can reply at your convenience.
Frequently asked questions
Is missed-call text-back legal?
Replying by text to someone who just called you is generally considered a response to their inquiry, but texting rules vary. Keep it transactional, identify your business, and honor opt-outs. Check the rules that apply to you.
What tools send missed-call texts?
Most business phone systems and CRMs can do it, and AI receptionists usually include it.
Should the text try to book right away?
Offer a booking link when you have one, but always leave room for a reply — some people just want a quick answer first.
Two ways to work with us
Learn to build it, or have it built. You own it either way.
- Option 1
We teach you
Build it yourself, with an expert in your corner.
Your team sets up each system with our step-by-step playbooks, working sessions and reviews of their work. You learn it by doing it.
- Step-by-step playbooks and templates
- Working sessions with your team
- We review what you build and fix gaps
- Best if you have someone to own it
- Option 2
We set it up for you
Done for you, in your accounts — then handed over.
We build the systems inside your own accounts, then hand them over with training so your team can run them — or keep improving them with us.
- We do the building and connecting
- Everything in your accounts, in plain view
- Handover training and playbooks
- Best if your team is stretched thin
Not sure which fits? Most businesses mix the two — we’ll recommend a split after we look at what you have.