Free templates
Review request templates: texts and emails that get Google reviews
The best review request is short, personal, sent right after the job, and includes a direct link. Use the templates below as a starting point — swap in your details, keep it under a few sentences, and send one polite reminder if there’s no response.
Tips before you send
- Send it the same day the job is finished.
- Use your direct Google review link so it’s one tap.
- Mention something specific about the job when you can.
- Ask every customer — never only the ones you expect to be happy.
- One reminder is plenty.
Review request texts
Right after the job
Hi [First name], it’s [Your name] from [Business]. Thanks for having us out today! If you were happy with the work, would you mind leaving a quick review? It really helps a small business like ours: [Review link]
Short and simple
Thanks again for choosing [Business], [First name]! Would you share a quick review of your experience? [Review link]
From the technician
Hi [First name], [Tech name] here — I worked on your [service] today. If I did a good job, a quick review mentioning me would mean a lot: [Review link]. Thank you!
Reminder (2–3 days later)
Hi [First name], just a friendly reminder — if you have a minute, we’d really appreciate a review of your [service] with [Business]: [Review link]. Thanks either way!
Review request emails
After the job
Subject: How did we do, [First name]? Hi [First name], Thank you for choosing [Business] for your [service]. We hope everything is working exactly as it should. If you have a moment, would you share a quick review? It takes about a minute and helps neighbors find a business they can trust: [Review link] If anything wasn’t right, just reply to this email — we’ll make it right. Thanks, [Your name] [Business] · [Phone]
After a long project
Subject: Thank you — and one small favor Hi [First name], It was great working with you on your [project]. Now that everything is finished, would you mind sharing your experience in a short review? [Review link] It makes a real difference for us. Thank you for trusting us with your home. [Your name] [Business]
Replying to reviews
Positive review
Thank you, [First name]! We’re glad the [service] went smoothly and that [Tech name] took good care of you. We appreciate you trusting [Business] — see you next time!
Negative review
Hi [First name], thank you for the feedback, and I’m sorry this wasn’t the experience we want every customer to have. I’d like to understand what happened and make it right — please call me directly at [Phone]. — [Your name], [Title]
Frequently asked questions
When is the best time to ask for a review?
Right after the job is finished and the customer is happy — ideally the same day, while the experience is fresh.
Can I offer a discount for a review?
No. Google’s policies prohibit incentives for reviews. Ask for honest feedback instead.
How do I get my direct Google review link?
In your Google Business Profile, look for the option to ask for reviews or share a review form — it gives you a short link that opens the review box directly.
Two ways to work with us
Learn to build it, or have it built. You own it either way.
- Option 1
We teach you
Build it yourself, with an expert in your corner.
Your team sets up each system with our step-by-step playbooks, working sessions and reviews of their work. You learn it by doing it.
- Step-by-step playbooks and templates
- Working sessions with your team
- We review what you build and fix gaps
- Best if you have someone to own it
- Option 2
We set it up for you
Done for you, in your accounts — then handed over.
We build the systems inside your own accounts, then hand them over with training so your team can run them — or keep improving them with us.
- We do the building and connecting
- Everything in your accounts, in plain view
- Handover training and playbooks
- Best if your team is stretched thin
Not sure which fits? Most businesses mix the two — we’ll recommend a split after we look at what you have.